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Survey on Unmet Needs of rectors, Combines and Bailers

A telephone and offline survey among 200 UK farmers and contractor decision makers about their future requirements for tractors, combiners and bailers:

Global Perspectives managed the design of the survey, fieldwork, data processing, a comprehensive set of tables and coding of the verbatim.
The insight helped the manufacture set new standards in their segment regarding product design and marketing communication.



Cognitive Debriefing – PRO Instruments

We regularly test PRO instruments (questionnaires, diaries, symptom score cards etc.). These projects usually require 5-8 respondents per language:

A recent project required Tuberculosis patientsWe recruited and interviewed 5 patients for each of more than 20 language pairsDue to the contagious nature of the condition, this project demanded skillful interviewing and project management.