Survey on Unmet Needs of rectors, Combines and Bailers
A telephone and offline survey among 200 UK farmers and contractor decision makers about their future requirements for tractors, combiners and bailers:
Global Perspectives™ managed the design of the survey, fieldwork, data processing, a comprehensive set of tables and coding of the verbatim.
The insight helped the manufacture set new standards in their segment regarding product design and marketing communication.
Cognitive Debriefing – PRO Instruments
We regularly test PRO instruments (questionnaires, diaries, symptom score cards etc.). These projects usually require 5-8 respondents per language:
A recent project required Tuberculosis patientsWe recruited and interviewed 5 patients for each of more than 20 language pairsDue to the contagious nature of the condition, this project demanded skillful interviewing and project management.