Category Archives: Market Research Case Studies

Health lifestyle study in Niger

A two part qualitative and quantitative study about fertility and contraception in Niger:

The qualitative stage involved 20 focus groups with women in different regions of Niger.

The subsequent quantitative survey interviewed 2,000 individuals in their homes across the country.

Due to the nature of the location, the project required careful methodological design to ensure a good sample selection. It also required careful selection and training of the local interviewing team.