Projects at Global Perspectives™ are managed centrally by the Project Management Team, but it is the Global Perspectives™ team of Local Experts who help define the recruitment strategy for each project, and who ultimately will be the ones who undertake the research.
Global Perspectives™ Local Experts can be any of the following:
- Specialists recruiters who know who best to get hold of a particular audience. Usually recruiters specialise in a certain area such as patient recruitment, HCP recruitment, consumer recruitment or B2B recruitment.
- Moderators who will undertake the qualitative interviews. Again moderators will usually have a specialist area, such as healthcare or B2B recruitment, while some specialise in focus groups or in-depth interviews.
- Translators. There are three types of translation services that we use of Global Perspectives™ projects; translations of project materials, simultaneous translation of telephone or face to face interviews; and transcription of audio files into English.
One of the most important roles of the Project Management Team is the selection, validation and training of Local Experts. Global Perspectives™ can only continue to deliver excellent work if the best local experts are selection, and the communication and training of Local Experts is thorough, timely and appropriate.