Category Archives: Category 1

Global Perspectives™ are the experts at patient and HCP recruitment

Global Perspectives™ specialise in accessing hard to reach patients, HCPs and payers for HEOR, market access and linguistic validation projects for the pharmaceutical industry.

Global Perspectives™ were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives™ combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment.

The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down.

  • Online panels
  • Clinician referrals
  • Patient Associations
  • Social Media advertising and targetting
  • Recruiter proprietary databases
  • Traditional advertising

Global Perspectives™ access patients for small qualititative projects as well as for large online samples. We can find and validate large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.

Global Perspectives™ is owned by Kjetill Howard and Joe Waby who between them have more than 30 years’ experience in the market research industry. They run a team of 10 Project Managers, each specialised in a different area to ensure that clients get the correct advice at the right time.

Global Perspectives™ – Global Scope with Local Experts

While projects are managed centrally by our experienced Project Managers, we consult with local experts to develop the research strategy for each project.

The local experts include recruiters, moderators and translators, and will be same experts who later undertake the project. We get them involved at an early stage to make sure that our recruitment strategy has the greatest chance of success.

Such a resourcing structure allows us to pick and choose the right combination of market research experts for each and every project with the assurance of knowing that Global Perspectives™ has screened and validated the expertise of everyone who will be working on the project.