We undertook a brand image audit across current and potential clients of an international feed company.
We interviewed 8 respondents across the UK and US.
We used interviewers who are experts in the agricultural industry in order to maximize insight. We delivered interview transcripts and audio files.
We undertook a two part qual-quant study with farmers and contractors responsible for purchasing agricultural machinery.
We undertook 15 In-Depth Interviews to explore the topic and to prepare the survey questionnaire.
We then completed a 15 minute CATI survey with 325 respondents. We recruited and interviewed the respondents, scripted the survey and delivered the data.
A telephone survey with 500 dairy farmers in 5 European countries to understand how they collect and analyse their herd and farm information.
Global Perspectives™ managed the design and translation of the survey, provided sample, recruited and interviewed the dairy farmers and delivered a clean SPSS database, tables and verbatim in English.
The results helped the client develop its next generation of herd management systems.
A telephone and offline survey among 200 UK farmers and contractor decision makers about their future requirements for tractors, combiners and bailers:
Global Perspectives™ managed the design of the survey, fieldwork, data processing, a comprehensive set of tables and coding of the verbatim.
The insight helped the manufacture set new standards in their segment regarding product design and marketing communication.