Category Archives: Agriculture Case Studies

Understanding the purchase process of spare parts for agricultural machinery

We undertook a two part qual-quant study with farmers and contractors responsible for purchasing agricultural machinery.

We undertook 15 In-Depth Interviews to explore the topic and to prepare the survey questionnaire.

We then completed a 15 minute CATI survey with 325 respondents. We recruited and interviewed the respondents, scripted the survey and delivered the data.

European Dairy Farmers Survey on Herd Management

A telephone survey with 500 dairy farmers in 5 European countries to understand how they collect and analyse their herd and farm information.

Global Perspectives managed the design and translation of the survey, provided sample, recruited and interviewed the dairy farmers and delivered a clean SPSS database, tables and verbatim in English.

The results helped the client develop its next generation of herd management systems.

Survey on Unmet Needs of rectors, Combines and Bailers

A telephone and offline survey among 200 UK farmers and contractor decision makers about their future requirements for tractors, combiners and bailers:

Global Perspectives managed the design of the survey, fieldwork, data processing, a comprehensive set of tables and coding of the verbatim.

The insight helped the manufacture set new standards in their segment regarding product design and marketing communication.