Global Perspectives™: A short guide to recruiting payers across Europe

Over the past 12 months, we have seen an increased demand from our clients for recruiting and interviewing payers across Europe.

Now that we have completed a numbers of healthcare payer projects, we wanted to share a little of what we have learned:

  • Payers tend to work for drug advisory boards and purchasing committees either at national or regional administrative level, at medical insurers or at local hospitals or clinics
  • Identifying exactly who is a payer and whether you will want to speak to them depends on the regulatory healthcare environment in each country. For example, most of the hospitals in Germany are part of bigger hospital groups where drug purchasing is centrally regulated. In Austria, the Medical Insurer Drug Advisory committees are very policy-relevant at national level.
  • Recruiters must have a good knowledge of the national, regional and local drug purchase decision making process in each country in order to decide who we can target for the study recruitment, and how many participants we could possibly achieve. Determining the recruitment strategy based on previous experiences is specially key for the success of this type of projects.
  • The responsibilities of payers varies according to each country. For example, payers in Spain tend to be associated with each autonomous region. Payers in France can be national or local in scope, but national payers belong to the public administration and are usually not open to being interviewed

We have successfully recruited and interviewed payers in 12 European countries in the past 12 months. We are therefore able to give you advice about your payer project during the planning process.

As we learn more at Global Perspectives™, we will update you. We are currently exploring the payer environment in countries outside Europe such as Russia, Egypt and Thailand.

Please contact Alba Pertierra for more information.